How Portable Remained Relevant In Music Industry Needs To Be Studied
Portable remains one of the fastest-growing Nigerian singers today. You like him or not, his style is paving way for him.
Before December 2021, fans knew little or nothing about Habeeb Okikiola, now famous as Portable.
The 27-year-old Sango Ota-based singer stumbled into fame with the release of his hit song, Zazu Zeh, which gradually won the heart of fans and quickly grew into fans’ favourite song.
Since its release on December 14, 2021, the song ‘Zazu Zeh’ has amassed 100 million views on YouTube and is one of the most played songs on Spotify, an online audio streaming platform.
He is loved for his energetic performances at shows. Fans on Twitter compared the fast-rising artiste with veteran Nigerian rapper Terry G.
Many Nigerians argued that Portable is a better performer with lots of energy on stage.
The singer has grown from a street singer to a highly sought-after performer.
After his debut hit single “ZAZU”, many predicted that the portable’s buzz would fade.
But today, look at what he has been able to achieve, Don Jazzy even used portable as an example for Mavin Artists like Rema and Ayra Starr.
Portable is currently one of the most discussed artists in Nigeria, While his marketing approach might not seem as professional as other “top-notch” artists, it’s proving effective for him.
Believing in yourself and having confidence in your unique style are crucial in the music industry.
It’s not about ignoring advice but staying consistent while having faith in your abilities. That’s the key to acceptance in the industry.
