Osimhen Emerges Only African player in top 50 marketable athletes
Victor Osimhen has emerged the only African player to make Sports Pro’s Top 50 Most Marketable Athletes list for 2024, being ranked 44th ahead of Manchester City’s Erling Haaland.
According to the US website, three metrics which are brand strength, total addressable market, and economics were used to determine the rankings, with Osimhen scoring higher than the Norwegian striker, who sits in 45th position.
The Nigeria international recorded 24.18 in brand strength, 26.94 in total addressable market, and 13.03 in economics for an aggregate marketability score of 64.15, while Haaland managed 22.8, 17.73, and 23.49, respectively, for a total of 64.02.
American gymnast Simone Biles tops the list, with Real Madrid’s Vinicius Jr. emerging as the highest-ranked footballer in second place with 91.52 points.
Osimhen’s high ranking comes despite his market value dropping by €35m in 2024, with Napoli also cutting his release clause from £113m to £63m after failing to secure a permanent move away from the club in the summer.
