Twitter Rival Threads Crosses 10mn Users Within Hours Of Launch

Facebook parent’s CEO Mark Zuckerberg said Threads, Meta’s rival to Twitter, now has more than 10 million people signed up  within the first few hours of its launch.

The app went live on Apple and Android app stores in 100 countries at 2300 GMT yesterday and will run with no ads for now.Threads is the biggest challenger yet to Elon Musk-owned Twitter, which has seen a series of potential competitors emerge but not yet replace one of social media’s most iconic companies, despite its epic struggles.

Within seven hours10 million sign ups iZuckerberg wrote on his official Threads account today.

Accounts already active are celebrities such as Jennifer Lopez, Shakira and Hugh Jackman, as well as media outlets including The Washington Post and The Economist.

Zuckerberg spent the first few hours of the platform’s launch replying to new users.